Brilliant magic trick that Apple used to launch the iPhone 6

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Ever been to a magic show?

The magician’s job is misdirection. He sends your attention one way while performing the actual trick out of sight.

Magic 101.

If you missed it, Apple announced the new iPhone 6 and Apple Watch on Tuesday. Any time Apple has a launch, Videofruit HQ shuts down and pays close attention. I’m always looking for ways to make my business better and Apple has some of the best marketers in the world. However, I was a little disappointed afterwards.

Every article I’ve read from the “marketing experts” covered the misdirection, not the actual trick.

Today I want to show you one of Apple’s “tricks.” The best part is that it’s something you can implement in your business immediately, no matter what stage you’re at or how big you are.

It’s called the Launch Giveaway

… and it has the ability to boost your buy rate from 10% to 60%.

This is how Apple did it:  Continue Reading…

Mailbag: Are you a hypocrite? How would you make $1,000,000 next year?

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Every Wednesday I answer questions from you guys. If you have one, just leave them in the comments section and I’ll get to it ASAP.

This week I’ll be covering:

  • How to setup a custom short URL
  • How to make $1,000,000 in the next 12 months
  • My research and content scheduling process for Videofruit
  • The backstory of how I got my first client

…and a few other Continue Reading…

The “Space” Technique: How to slash your unsubscribe rate by 58%

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

lower unsubscribe rate

(Freshman year of College)

I was crazy about this girl… Jamie Lowe.

Not crazy in a “I-am-going-to-stalk-you” kind of way. More of a “I-really-want-to-date-you” kind of thing.

So, I did what any reasonable human would do and wrote her a song. I titled it “Underwear on the Floor.”

First - don’t write a song for a girl named “Underwear on the Floor”

Second – See #1

Long story short, my one and only ballad ended in a “it’s not you, it’s me” rejection.

Whatever. I’m over it. It’s been 13 years.

Bottom line = Continue Reading…

Mailbag: How do you make money when you don’t have ads?

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

I’m back from Costa Rica.

…and so is the Mailbag.

Thanks for keeping the Videofruit ship afloat over the last 10 days. I successfully unplugged, deleted 95% of all incoming emails without reading them and unsuccessfully applied sunscreen (which resulted in the worse sunburn I’ve ever experienced).

My wife’s reaction to my crazy sunburn?

Use sunscreen or else

On to the mailbag.

Nathan writes:

“How are you making money if you never use ads? Is it all from video production?” Continue Reading…

Mailbag Friday: Bryan goes to Costa Rica edition

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Normally I have a massive instructional style guide for you every Friday.

However, today I’m in Costa Rica. :)

So…no guide.

But I did answer a few questions that you guys emailed over the past few days.

Enjoy!

-Bryan

PS:  ..Oh! I left one question for YOU at the very bottom. Be sure to answer it.

Questions:  Continue Reading…