A few months ago I put a little bar at top of every page on my website.
It looked like this…
The technical name for this bar is a universal call to action. Which is really just a fancy way of saying “something that everyone on your website sees no matter what page they are on.”
It works like this: You write a sexy little headline, give out something of value and you get leads in return.
Only problem was, when I looked at the numbers, I noticed that it wasn’t all that effective.
Here are the numbers:
2,500 people saw the bar
45 people clicked the bar
Total conversion rate = 1.8%