14-Day Facebook Ad Experiment

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

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Note: I’ll be posting regular updates on my progress throughout the next 2 weeks. If you see anything I can improve, please leave a comment. I’ll be checking them regularly.

Update #1: Ads created and custom audiences setup

Update #2: Landing pages and deliverables are created

Update #3: The Ads are up! But something isn’t quite right.

What’s the #1 thing you are procrastinating on?

I know what mine is.

For 18 months, I’ve performed over 100 different marketing experiments and reported the results back to you with detailed case studies on how you can use the experiments in your business.

But there is one thing I’ve completely avoided…

Facebook Ads.

It’s time to change that!

:)

I have a goal of growing my email list to 40,000 email subscribers by September 30th.

Currently I have 17,134.

One of the 4 core strategies I originally planned to use to hit my goal was paid advertising.

But we’re 24 days into the quarter and I’ve been dragging my feet. Mainly because I’m completely intimidated by it.

• “What if I waste a bunch of money?”

• “How do I create a good ad?” 

• “What if my ad doesn’t convert?”

• “What audiences should I target?”

• “What if my tracking isn’t set up correctly and I don’t know who converted and who didn’t?”

You know… all the stupid crap we get hung up on when doing something new.

It’s time to take a piece of my own advice and just figure it out.

So today I’m going to kick off a 14-day challenge. Continue Reading…

All the stuff I screwed up during my product launch

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

When I was 7 years old, my brother and I opened up a baseball card shop.

It was my first “business.”

Yes, we sold them out of the window of our bedroom.

No, we never made any profit.

In fact, on our first day of business we got scammed. This big kid from down the street came and pillaged through a basket of crappy cards we had lying to the side.

Then after a few minutes of digging through the basket, he offered us $20 for the entire thing.

If you’ll remember back to when you were 7 years old, $20 was the modern-day equivalent of a brand new car.

“$20!!!”

“SOLD!”

What we didn’t know at the time was that he had swiped our Bo Jackson rookie card from the top of another pile and put it at the bottom of the pile in the basket.

Scamming his way to a $100 card.

Hours after the transaction went down we discovered our mistake and realized we’d been had.

Lesson. Learned.

It’s really easy to look at sexy headlines like the ones I’ve used over the past few weeks and think everything has been all roses and butterflies.

“How we used a Post-Launch Sequence to add $40,684 in sales”

“How to launch an online course and make $220,750 in 10 days”

The truth is… under the hood… I screwed a bunch of stuff up.

I learned a lot of lessons.

Disappointed quite a few people.

Lost a good bit of money.

Today I want to share those lessons with you, so that when you launch your next product you don’t repeat the same dumb mistakes I’ve made.

 

Continue Reading…

Use this framework to quickly price your online course

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Pricing.

It’s hard.

There is a pecking order of hard decisions in life…

1. Naming your child
2. Finding a spouse
3. Pricing your product

When I was creating the Get 10,000 Subscribers course, I went through a 5-step process to find the “right” price.

It was the difference in my launch producing $23,000 in sales and $220,000 in sales.

You can use this process to price anything. It helped keep me from making a fatal error when launching my course…

NOT CHARGING ENOUGH!

Today, I’m going to show you that process.

I was feeling especially artsy today. So instead of writing a 3,000-word blog post on pricing, I thought I’d make it fun for both of us by turning the process into a comic strip style thing. Enjoy!
Here is how it works…

Continue Reading…

“Figure it Out”: A Video Essay

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

I’ve noticed a trend…

… a really bad trend!

Something that has to stop TODAY.

See if you can spot it in this blog post comment:

See it?

Here is what is happening: Continue Reading…

How we used a Post-Launch Sequence to add $40,684 in sales

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Last week you learned how to launch an online course and make $220,750 in 10 days.

You got a full behind-the-scenes look at the launch of my new course, Get 10,000 Subscribers.

But I left out one part…

There was one strategy I used that generated $40,684 of revenue after the enrollment period had ended.

Without this one little tip (credit: Jeff Goins), your next product launch will fall short of it’s potential.

… and most people don’t even know this strategy exists.

Today I’m going to show you how I used a Post-Launch Series to increase the revenue of my course by 25% (and then I’ll give you an easy-to-follow process do the same thing). Continue Reading…