Back in May I was sitting around a campfire with some buddies when a thought popped in my head.

The thought was actually just a word. One word.


5 days later I sold my lawn mower and bought two canoes off of Craigslist.

This was all kinds of awesome…

For one, I didn’t have to mow my lawn anymore. After all I didn’t own a lawnmower. So…I hired a guy.

AND we were the proud owners of two canoes. It just so happens that we live next to a 50,000 acre lake that I recently discovered has 32 islands scattered throughout.

My inner Huck Fin was going wild!

Anyway, our first canoe trip consisted of me single handedly carrying this gigantic 18′ canoe over 200 yards from the parking lot to the edge of the lake.

It was EXHAUSTING. You try it sometime.

Then I discovered this contraption:

This isn’t my actual canoe. I stole this picture off of the internet.

It’s a canoe caddie. Just set your canoe in it, throw the strap around and start pulling.

Instead of being completely exhausted before I even get in the canoe the caddie made it super easy to transport. Now I can carry the canoe without breaking a sweat.

Today I’m going to introduce you to the canoe caddie for building the #1 asset in your business – your email list. Continue Reading…

One old dusty Appsumo email made me $1,600

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Last week I started an experiment. I setup a 3-step funnel that led my readers from a blog post, through a free course and ended with a pitch for a new product.

Here is my way over complicated whiteboard drawing of how it works.

Don’t study this too hard, It doesn’t fully make sense to me either.

The funnel itself is a topic for another day. Today’s topic is writing better emails.

Last week I showed you a quick example of how rearranging a few words can make a big difference in how your customers interact with you. In that example our email subscription rate increased by 500% with a few tweaks to the copy.

That’s fun and all but the bigger questions is, “How do you know what tweaks to make?

In my mind there are 3 potential options: Continue Reading…

VIDEO TUTORIAL: How to create a high converting pop-up in 5 minutes

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Tutorial: Start the 2-part pop-up training series and download 3 editable templates to start growing your list today. (Start the Training)
As I write this I’m sitting in a small two story cottage in Austin, TX.

I’ve been hanging out and working with Noah Kagan and his team at Appsumo all week.

I tend to hole up in my office in Nashville and only come out on Saturdays and Sundays for fresh air. It’s been a nice change of pace to work around other creative people and you know…see other human beings during the day.

Funny story…

We flew in Sunday night and spent the rest of the day touring the city. Afterwards we came to our little 2nd story cottage and crashed. Then somewhere around 4 a.m. on Monday it started.

A rooster commenced crowing or yodeling or whatever male chickens do…at the top of his lungs!

AT 4 AM!

It isn’t like we are off in the stix somewhere we are in a densely populated urban area of Austin (pop. 800,000+).

Anyway, since I’m fairly obsessed with my business and learning everything I can from any source possible, I became intrigued. I did what any sensible person would do and Googled, ‘Why do roosters crow?”

I thought, “maybe there is some super interesting answer that will fascinate me enough to prevent me from strangling the little creature.”

Turns out there is.

Check this out: Continue Reading…

Quick Nugget: How the Warrior Forum is launching a new project

Bryan Harris —  by Bryan Harris - Get free updates of new posts here
Note: I’m experimenting with a new style post. My normal massive case studies aren’t going away, but occasionally I stumble across a helpful traffic or conversion strategy that someone is using and want to share it with you.

Until now I’ve felt like I have to write an entire case study on it, but I’d like to try out a series of short (< 300 word) posts where I share a quick nugget that you can use.

If you like this idea, let me know in the comments section and I’ll keep doing 1-2 of these a week.


I’ve never spent much time on Warrior Forum. But earlier this morning I found myself there.

I looked up and saw this little gem. (click to enlarge) Continue Reading…

Rearranging a few words increased my opt-ins by 500%

Bryan Harris —  by Bryan Harris - Get free updates of new posts here

Have you ever seen a movie or TV show and been completely blown away by how good it was and then 2 months later see it again and were just as enamored as the first time?

3 weeks ago the wife and I started watching Newsroom on HBO. It’s so freaking good! Literally after every episode we both said “That is an amazing show!”

Click. <watch next episode>

For some reason I’m constantly blown away by the effect rearranging a few words can have on my business.

I’ve experienced it over and over but just last week it happened again and it reminded me of this simple truth.

Truth = HOW you describe your offer is just as important as the offer itself.

For example, Continue Reading…