Update #1: Ads created and custom audiences setup
Update #2: Landing pages and deliverables are created
What’s the #1 thing you are procrastinating on?
I know what mine is.
For 18 months, I’ve performed over 100 different marketing experiments and reported the results back to you with detailed case studies on how you can use the experiments in your business.
But there is one thing I’ve completely avoided…
It’s time to change that!
I have a goal of growing my email list to 40,000 email subscribers by September 30th.
Currently I have 17,134.
One of the 4 core strategies I originally planned to use to hit my goal was paid advertising.
But we’re 24 days into the quarter and I’ve been dragging my feet. Mainly because I’m completely intimidated by it.
• “What if I waste a bunch of money?”
• “How do I create a good ad?”
• “What if my ad doesn’t convert?”
• “What audiences should I target?”
• “What if my tracking isn’t set up correctly and I don’t know who converted and who didn’t?”
You know… all the stupid crap we get hung up on when doing something new.
It’s time to take a piece of my own advice and just figure it out.
So today I’m going to kick off a 14-day challenge. Continue Reading…